# Audiences

Audiences are basically groups of dynamically filtered users. By using audiences you can [target specific users](../scheduling/basic-settings#audience) for a broadcast or show only [specific conversations](../conversations/filtering) in the [Conversation section](../basic-concepts/chatbot-details/chatbot-settings/conversation).

Audiences can be created inside the global audiences view under the broadcast section or when filtering conversations. Updates done from one side are reflected on the other.\
\
Audiences can be evaluated in near real-time while you build them by just clicking on the refresh button you can see on the bottom right of the Create Audience dialog.

<figure><img src="https://content.gitbook.com/content/tZEstFBYh3uMutlup6ku/blobs/YXpfmV0g8JEbwL5DCY8a/image.png" alt=""><figcaption></figcaption></figure>

## Create Audience

### Name

This is the name of the audience. It can be anything you like.

### Only users that match

Using this dropdown you can choose if the current audience conditions are to be checked using AND (all conditions must be met) or OR (any condition can be met). More complex relations can also [be achieved](#advanced-filters).

### Conditions

Using this grid you can add multiple conditions that will be matched against each user conversation variables or tag based on the previous logical option. The following fields are available:

| Field         | Description                                                                                           |
| ------------- | ----------------------------------------------------------------------------------------------------- |
| Tag           | Any [tag ](../actions-and-operations/variables-and-tags)assigned to the conversation                  |
| Variable      | Any [conversation variable ](../actions-and-operations/variables-and-tags)available to your chatbot.  |
| First Contact | The time elapsed since the first contact with the user                                                |
| Last Contact  | The time elapsed since the last contact with the user                                                 |

{% hint style="info" %}
First Contact and Last Contact are **related to user action**. These values are update when the target user interacts with the bot.\
If the bot sends a message to the user but the user never interacts with the bot, the First and Last Contact will be set to **Never**.
{% endhint %}

### Conversation Quick Filters

If you enable the "Add to conversation quick filter" toggle, the audience will be also displayed in the custom quick filter menu you can access in [the contacts list](../conversations/contacts).

